Loyalty programs are ways of showing your customers that you actually value them. These loyalty programs encourage business and greatly help you gather the relevant information regarding your customer demographic.
Loyalty programs boost your marketing efforts. Email campaigns that ideally target loyalty program members are specifically more successful, generating higher rates, revenue and transaction. Emails that basically invite prospects to join loyalty programs ideally outperform the regular email blasts.
Getting loyalty programs right is very critical. Industry experts generally believe that the future of the loyalty programs lies within the mobile technology. However not everyone has a smartphone or even the right application loaded to benefit from your program.
The key is fundamentally creating a program that is readily accessible …